Tag: John Rimer

FM Consultants Podcast 2015-04 – Discussion by John Rimer (USA), Rich Fanelli (USA) and David Reynolds (USA)

Saturday, May 9th, 2015

Branding and rebranding: modern necessities in FM consulting – how to develop, maintain, and evolve your brand

John Rimer and Rich Fanelli examine branding, with specific attention to creating and evolving a brand in the era of the Internet. What is in a brand? Why and how should a consultant compose, establish, then change branding? Is all this effort worthwhile? Yes, a brand brings recognition and familiarity, keeping light on a trusted relationship – an important business resource for client and consultant alike.