FM Consultants Podcast 2015-04 – Discussion by John Rimer (USA), Rich Fanelli (USA) and David Reynolds (USA)

Saturday, May 9th, 2015

IFMA’s FMCC: FM Consultant’s Podcasts
IFMA’s FMCC: FM Consultant’s Podcasts
FM Consultants Podcast 2015-04 - Discussion by John Rimer (USA), Rich Fanelli (USA) and David Reynolds (USA)



FM Consultants Podcast 2015-04 – Discussion by John Rimer (USA), Rich Fanelli (USA) and David Reynolds (USA) on “Branding and rebranding: modern necessities in FM consulting – how to develop, maintain, and evolve your brand”

John Rimer and Rich Fanelli examine branding, with specific attention to creating and evolving a brand in the era of the Internet. What is in a brand? Why and how should a consultant compose, establish, then change branding? Is all this effort worthwhile? Yes, a brand brings recognition and familiarity, keeping light on a trusted relationship – an important business resource for client and consultant alike.

Don’t miss this FMCC Membership Benefit Opportunity!!!

If you are an FMCC member we are delighted to conduct an interview about your FM related topics. It just takes some minutes for the recording and “your” podcast will be published in the “FMCC Podcast Series”. Our contact form will forward your request to our podcast Team.


Question 1: What is a personal brand, its constituents and significance?
Question 2: How does brand relate to consulting market niche?

The Panel:


Richard Fanelli, AIA, CFM, IFMA Fellow
Richard Fanelli, AIA, CFM, IFMA Fellow is President of Fanelli McClain, Inc., a commercial interior planning and design firm, founded in 1985, in Fairfax, Virginia which serves the Washington DC metro area and beyond. Rich has served as the President of the Capital Chapter of IFMA, has served on the IFMA board of directors and has also serviced as President of the IFMA Facilities Management Consultants Council. Rich has also been an IFMA instructor and adjunct professor in the FM Certificate program at George Mason University for over twenty years.

John Rimer

 John Rimer, CFM

John Rimer, CFM, President of FM360, LLC, has 18 years’ facility management experience in a variety of capacities and industries.  He uses his breadth of knowledge and diverse expertise to provide a comprehensive perspective to his clients and students. He is a strong proponent for educating the facility management community. He is an IFMA Qualified Instructor and an approved Building Operator Certification (BOC) Instructor.  In the last two years, John has taught more than a 50 courses in the last two years across the United States, both in-person and on line, and will offer more than 100 in 2015.

John is founder, Past President, and current Director of the Northern Rockies Chapter of IFMA.  He speaks and presents at conferences, including IFMA World Workplace. He has contributed articles to IFMA Facility Management Journal, appearing in the March/April 2014 and July/August 2014 issues.


David Reynolds, CFM,FMP, Jackson Mississippi, USA (HOST/Interviewer)

David Reynolds is located in Mississippi, U.S.A. David is new to FMCC, a recent CFM, and an FMP since 2004. His background is in systems, project management, and consulting, in small companies serving a variety of clients and industries. He holds degrees in science, engineering, and allied health areas. He focuses on FM as organizations adopt asset management principles and practices following ISO 55000, where clear, visible, interactive, maintainable, process and risk models, data, and measurements can better frame FM in organizational strategies and objectives. Pro bono work includes construction, maintenance, safety, and health. David is also a member of the IFMA Environmental Health and Safety Council.

The FMCC Podcast Team:

DavidReynoldsChris PayneShamomgroll

David ReynoldsFMCC STAG Member as Podcast & Audio Coordinator
Chris Payne, CSS Consultancy & FMCC STAG Member as Social Media Coordinator
Shamo Mikayilov FMCC STAG Member as Social Media Administrator, Webinar Administrator & Podcast/Audio Editor
Markus GrollFMCC Board Member as SecretarySTAG Chair

Thanks to the FMCC Sponsors:

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This post is powered by IFMA, FMCCFMCC STAG Team. If you have any question about the FMCC STAG Team or sponsor opportunities drop a line to Markus Groll, FMCC STAG Chair and also note our upcoming events @


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