Podcast 2015-04 Branding and Rebranding: modern necessities in FM consulting – how to develop, maintain, and evolve your brand

Thursday, May 14th, 2015

John Rimer and Rich Fanelli examine branding, with specific attention to creating and evolving a brand in the era of the Internet. What is in a brand? Why and how should a consultant compose, establish, then change branding? Is all this effort worthwhile? Yes, a brand brings recognition and familiarity, keeping light on a trusted relationship – an important business resource for client and consultant alike.

soundLearn more and listen @ FM Consultants Podcast 2015-04 – Discussion by John Rimer (USA), Rich Fanelli (USA) and David Reynolds (USA)


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